Pretty soon swastikas were everywhere, rotating both clockwise and counterclockwise. Madame Blavatsky, the founder of the Theosophical Society, included the swastika in the seal of the society. "Rudyard Kipling combined a swastika with his signature in a circle as a personal logo," Mr. Heller reports. And the swastika was part of the logo of the Bauhaus, under Paul Klee.
The swastika spread to the United States, too. Coca-Cola issued a swastika pendant. Carlsberg beer etched swastikas onto its bottles. During World War I, the American 45th Infantry division wore an orange swastika as a shoulder patch. At least one train line had swastikas on its cars.