useful spam?

| No Comments

Interesting comment added to my post talking about Neal Stephenson's latest; is HarperCollins spamming weblog comments to announce the website for the book? The email of the person that left the comment is @harpercollins.com, although judging from my access logs it hasn't been done via an automated system - the IP that left the comment entered marginalia.org via this google search and appeared to do a quick browse before leaving the comment.

It's an interesting marketing approach, if it's done carefully; I actually do appreciate the information.

Bummer that the release date is now September though.

Currently listening to: Radiohead - No Surprises.

Leave a comment